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Confident female chief marketing officer in a modern office setting, representing strategic leadership, data-driven decision making, and brand performance.

 • 2 Jan 2026

The Quiet January Move That Sets CMOs Up for the Year

January represents a unique window of opportunity for Australian marketing leaders. While many businesses are still dusting off their Read More

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A research brief that will get budget approval

 • 8 Dec 2025

The Research Brief That Gets Budget Approved

Somewhere right now, a marketing director is trying to get research budget approved. They're sitting across from a CFO who's already Read More

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Shredding market research reports because they are based on bad survey respondents.

 • 5 Dec 2025

That Research You Paid For? It Might Be Garbage

You can have the perfect questionnaire. Expertly crafted questions, validated scales, flawless survey logic. None of it matters if Read More

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Shopper experiencing regret at over spending during the Black Friday sales

 • 1 Dec 2025

Black Friday's Dirty Secret: Fines, Regret and the Race to the Bottom

$6.8 billion. That's what Australians spent over the Black Friday weekend, according to the Australian Retailers Association and Roy Read More

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Wasting marketing budget on always-on brand tracking

 • 26 Nov 2025

Why We Fired Our Always-On Tracker and Went Back to Annual Research

In January 2023, a major Australian retailer made a decision that would cost them 18 months of strategic clarity and nearly destroy Read More

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Illustration of three key research questions highlighted on a dashboard with a rising financial growth line and dollar symbol, representing metrics that predict brand growth better than revenue.

 • 20 Nov 2025

The 3 Research Questions That Predict Brand Growth Better Than Revenue

Revenue tells you what happened. These three questions tell you what's about to happen. Read More

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