Brand Tracking

    Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

    Market Segmentation

    Group customers based on distinguishing characteristics, identify and target high value audiences.

    Advertising Effectiveness

    Track core advertising metrics and measure the impact and performance of ads with your target audience.

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    Reporting Insights

    Visual reports that bring the insights to life. User friendly and intuitive dashboards.

    Articles

    Get the latest information, thoughts and teachings on brand insights.

    Guides

    Get access to free ebooks and templates to help you grow.

    Case Studies

    Hear from companies that use Brand Health tracking to grow their brand

    Tools

    Tools we use to help with the research process

    The-Ultimate-Guide-to-Brand-Tracking-3d-min-scaled
    FEATURED – Ultimate Guide to Brand Tracking

    Discover everything you need to know about Brand Research.

 • 15 Jan 2025

How Zoom Evolved from a B2B Powerhouse to a Household Staple

Few brands encapsulate the phrase “overnight success” quite like Zoom. Originally designed for businesses that craved a more reliable Read More

 • 8 Jan 2025

How Koala Used Smart Branding & Consumer Insights To Expand Beyond Mattresses

BRAND SNAPSHOT Founded: 2015 in Sydney Initial Claim to Fame: A “mattress in a box” delivered incredibly fast, often within 4 hours in Read More

 • 16 Dec 2024

Making the Most of a Quiet January - A Guide to Brand Planning During Downtime

For many businesses, January brings a welcome break from the busy Christmas period. While it might feel like a slower time, this Read More

 • 6 Dec 2024

How to Add Festive Flair to Your Brand Without Losing Authenticity

The holiday season is a golden opportunity for brands to connect with their audience, but it’s also a time when marketing can easily Read More

 • 29 Nov 2024

What Brands Can Learn from Woolworths’ Holiday Win

Christmas is a magical time for brands to connect with their audiences, but standing out during the festive season is no easy feat. Read More

 • 19 Nov 2024

Elevate Your Brand - Essential Metrics Every Brand Should Track

Understanding brand health is crucial to strategic growth, but measuring the right metrics can make all the difference. While Read More