• 1 Apr 2025

Sweet Comeback: How Consumer Insights Helped Darrell Lea Rediscover Its Magic

For generations, Darrell Lea held a sweet place in the hearts of Australians. From iconic liquorice to classic chocolate treats, the Read More

 • 17 Mar 2025

Purpose Beyond Profit: Building Real Brand Equity by Understanding Your Audience

In the last five years, the idea of brand “purpose” has moved swiftly from marketing conferences to boardroom discussions. Today, Read More

 • 11 Mar 2025

Is Your Brand Message Clear or Clever? Why Clarity Always Wins

The Cleverness Trap In the busy world of marketing, standing out often feels like priority number one. Creative agencies pitch edgy Read More

 • 5 Mar 2025

Why Launching a Big Campaign Without Research is Marketing Roulette

Not long ago, I found myself across the table from a very enthusiastic marketing director. She’d finally convinced her executive team Read More

 • 22 Feb 2025

Beyond the Metrics: Why Emotional Insight is the Missing Piece in Brand Research

Most of us in marketing are well-versed in the “big three” brand metrics - awareness, consideration, and usage. We often monitor these Read More

 • 15 Feb 2025

Overcoming a Brand Identity Crisis: How Telstra Found Clarity & Purpose

In a fiercely competitive market, even household names can lose their sparkle. That’s exactly what happened to Telstra in the late Read More