Nike

Two runners approach a fork in the road between forest trail and mountain highway, with Nike, Hoka, and On Running logos above, illustrating shifting brand preference and segment competition in the running shoe market.

 • 10 Apr 2026

Segment Drift: What Nike’s Running Challenge Reveals About Changing Customer Priorities

Why strong brands lose relevance in specific segments before overall brand health metrics decline. Read More

consumer behaviour brand tracking brand positioning Market Segmentation Customer Segmentation Nike