strategic brand measurement (2)

Close-up photograph of two hands peeling back a worn yellow

 • 1 May 2026

Trust Penalty: The Brand Cost of Misleading Pricing

The brands at the centre of the supermarket discount cases are paying a regulatory cost. The bigger cost is the one that does not show Read More

consumer behaviour brand tracking Customer Insights BrandResearch Brand Health Measurement pricing strategy strategic brand measurement brand measurement Consumer Price Sensitivity ACCC Trust Penalty Pricing Communication
A bird’s-eye view of a city shaken by seismic change, symbolising market disruption and the need for brands to reset their baseline.

 • 23 Jan 2026

Setting Your 2026 Brand Health Baseline: Why This Year Matters More Than Most

Not every year is equally important for establishing brand measurement baselines. Most years represent incremental evolution. A few Read More

strategic brand measurement Year-on-year brand tracking Brand research baseline Brand health baseline 2026 Brand measurement framework Competitive benchmarking Australia
Leading Australian CMOs use brand health insights for positioning, campaigns, and budgets.

 • 16 Jan 2026

From Data to Decisions: How to Actually Use Brand Research in 2026

Australian marketers invest tens of thousands of dollars in comprehensive brand health research, receive a detailed deck full of Read More

strategic brand measurement brand research ROI How to use brand research Brand health insights application Marketing strategy decisions Campaign development brand data
Horses finishing Melbourne Cup race at Flemington Racecourse, illustrating brand stamina and competitive strategy for Australian marketers planning Q4 campaigns

 • 10 Nov 2025

Why Smart Brands Think Like Melbourne Cup Trainers All Year Long

Every November, Australia stops for three minutes. The race that stops a nation. But here's what most marketers miss while watching Read More

Market Segmentation Melbourne Cup marketing annual brand research brand health study strategic brand measurement comprehensive brand audit brand positioning studies consumer insights Australia MaxDiff analysis marketing brand stamina marketing strategy Australia brand measurement annual vs continuous tracking brand research ROI brand asset performance brand health measurement framework marketing effectiveness research
Photograph of a young seedling rising from dark soil with four small semi-transparent measurement elements suspended around it, including a rising line graph and a circular progress ring, suggesting brand growth being tracked against defined metrics rather than assumed.

 • 5 Apr 2022

What Is Brand Health? The Metrics That Predict Growth

Most brand trackers report levels. The commercial signal sits in the gaps between them. Most brand health reports move slowly and Read More

brand awareness brand health metrics brand tracking Marketing Metrics Brand Health Measurement strategic brand measurement brand measurement