--- title: Blog - Brand Health | strategic brand measurement (2) description: "strategic brand measurement | #1 Brand Tracking agency in Australia (2)" --- **[![logo](https://info.brandhealth.com.au/hubfs/Imported%20images/Layer_1%20(1).png%3Fwidth=390%26height=50%26name=Layer_1%20(1).png)](https://brandhealth.com.au/)** - [Solutions](https://brandhealth.com.au/brand-research-solutions/) - [Pricing](https://brandhealth.com.au/brand-research-pricing/) - [Resources](https://info.brandhealth.com.au/) - [Contact](https://brandhealth.com.au/contact-brand-research-experts/) - [Login](https://app.brandhealth.com.au/user/login/) ![arrow-right](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/arrow-curve-right.svg) [Book A Free Consultation](https://brandhealth.com.au/free-consultation/) # strategic brand measurement (2) [Tom Morris](https://info.brandhealth.com.au/blog/author/tom-morris)  • 1 May 2026 #### [Trust Penalty: The Brand Cost of Misleading Pricing](https://info.brandhealth.com.au/blog/trust-penalty-the-brand-cost-of-misleading-pricing) The brands at the centre of the supermarket discount cases are paying a regulatory cost. The bigger cost is the one that does not show [Read More](https://info.brandhealth.com.au/blog/trust-penalty-the-brand-cost-of-misleading-pricing) [consumer behaviour](https://info.brandhealth.com.au/blog/tag/consumer-behaviour) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [Customer Insights](https://info.brandhealth.com.au/blog/tag/customer-insights) [BrandResearch](https://info.brandhealth.com.au/blog/tag/brandresearch) [Brand Health Measurement](https://info.brandhealth.com.au/blog/tag/brand-health-measurement) [pricing strategy](https://info.brandhealth.com.au/blog/tag/pricing-strategy) [strategic brand measurement](https://info.brandhealth.com.au/blog/tag/strategic-brand-measurement) [brand measurement](https://info.brandhealth.com.au/blog/tag/brand-measurement) [Consumer Price Sensitivity](https://info.brandhealth.com.au/blog/tag/consumer-price-sensitivity) [ACCC](https://info.brandhealth.com.au/blog/tag/accc) [Trust Penalty](https://info.brandhealth.com.au/blog/tag/trust-penalty) [Pricing Communication](https://info.brandhealth.com.au/blog/tag/pricing-communication) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 23 Jan 2026 #### [Setting Your 2026 Brand Health Baseline: Why This Year Matters More Than Most](https://info.brandhealth.com.au/blog/2026-brand-health-baseline-why-now-matters) Not every year is equally important for establishing brand measurement baselines. Most years represent incremental evolution. A few [Read More](https://info.brandhealth.com.au/blog/2026-brand-health-baseline-why-now-matters) [strategic brand measurement](https://info.brandhealth.com.au/blog/tag/strategic-brand-measurement) [Year-on-year brand tracking](https://info.brandhealth.com.au/blog/tag/year-on-year-brand-tracking) [Brand research baseline](https://info.brandhealth.com.au/blog/tag/brand-research-baseline) [Brand health baseline 2026](https://info.brandhealth.com.au/blog/tag/brand-health-baseline-2026) [Brand measurement framework](https://info.brandhealth.com.au/blog/tag/brand-measurement-framework) [Competitive benchmarking Australia](https://info.brandhealth.com.au/blog/tag/competitive-benchmarking-australia) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 16 Jan 2026 #### [From Data to Decisions: How to Actually Use Brand Research in 2026](https://info.brandhealth.com.au/blog/how-to-use-brand-research-marketing-decisions-2026) Australian marketers invest tens of thousands of dollars in comprehensive brand health research, receive a detailed deck full of [Read More](https://info.brandhealth.com.au/blog/how-to-use-brand-research-marketing-decisions-2026) [strategic brand measurement](https://info.brandhealth.com.au/blog/tag/strategic-brand-measurement) [brand research ROI](https://info.brandhealth.com.au/blog/tag/brand-research-roi) [How to use brand research](https://info.brandhealth.com.au/blog/tag/how-to-use-brand-research) [Brand health insights application](https://info.brandhealth.com.au/blog/tag/brand-health-insights-application) [Marketing strategy decisions](https://info.brandhealth.com.au/blog/tag/marketing-strategy-decisions) [Campaign development brand data](https://info.brandhealth.com.au/blog/tag/campaign-development-brand-data) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 10 Nov 2025 #### [Why Smart Brands Think Like Melbourne Cup Trainers All Year Long](https://info.brandhealth.com.au/blog/brand-stamina-melbourne-cup-marketing-strategy) Every November, Australia stops for three minutes. The race that stops a nation. But here's what most marketers miss while watching [Read More](https://info.brandhealth.com.au/blog/brand-stamina-melbourne-cup-marketing-strategy) [Market Segmentation](https://info.brandhealth.com.au/blog/tag/market-segmentation) [Melbourne Cup marketing](https://info.brandhealth.com.au/blog/tag/melbourne-cup-marketing) [annual brand research](https://info.brandhealth.com.au/blog/tag/annual-brand-research) [brand health study](https://info.brandhealth.com.au/blog/tag/brand-health-study) [strategic brand measurement](https://info.brandhealth.com.au/blog/tag/strategic-brand-measurement) [comprehensive brand audit](https://info.brandhealth.com.au/blog/tag/comprehensive-brand-audit) [brand positioning studies](https://info.brandhealth.com.au/blog/tag/brand-positioning-studies) [consumer insights Australia](https://info.brandhealth.com.au/blog/tag/consumer-insights-australia) [MaxDiff analysis marketing](https://info.brandhealth.com.au/blog/tag/maxdiff-analysis-marketing) [brand stamina](https://info.brandhealth.com.au/blog/tag/brand-stamina) [marketing strategy Australia](https://info.brandhealth.com.au/blog/tag/marketing-strategy-australia) [brand measurement](https://info.brandhealth.com.au/blog/tag/brand-measurement) [annual vs continuous tracking](https://info.brandhealth.com.au/blog/tag/annual-vs-continuous-tracking) [brand research ROI](https://info.brandhealth.com.au/blog/tag/brand-research-roi) [brand asset performance](https://info.brandhealth.com.au/blog/tag/brand-asset-performance) [brand health measurement framework](https://info.brandhealth.com.au/blog/tag/brand-health-measurement-framework) [marketing effectiveness research](https://info.brandhealth.com.au/blog/tag/marketing-effectiveness-research) [Tom Morris](https://info.brandhealth.com.au/blog/author/tom-morris)  • 5 Apr 2022 #### [What Is Brand Health? The Metrics That Predict Growth](https://info.brandhealth.com.au/blog/brand-health-metrics) Most brand trackers report levels. The commercial signal sits in the gaps between them. Most brand health reports move slowly and [Read More](https://info.brandhealth.com.au/blog/brand-health-metrics) [brand awareness](https://info.brandhealth.com.au/blog/tag/brand-awareness) [brand health metrics](https://info.brandhealth.com.au/blog/tag/brand-health-metrics) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [Marketing Metrics](https://info.brandhealth.com.au/blog/tag/marketing-metrics) [Brand Health Measurement](https://info.brandhealth.com.au/blog/tag/brand-health-measurement) [strategic brand measurement](https://info.brandhealth.com.au/blog/tag/strategic-brand-measurement) [brand measurement](https://info.brandhealth.com.au/blog/tag/brand-measurement) [Previous](https://info.brandhealth.com.au/blog/tag/strategic-brand-measurement/page/1) [All posts](https://info.brandhealth.com.au/blog/all) **[![logo](https://info.brandhealth.com.au/hubfs/Brand-health-white-logo.png)](https://brandhealth.com.au/)** **/ about** - ![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Expert-led brand research and tracking solutions that deliver actionable insights and measurable results for marketing leaders. **/ Solutions** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Brand Tracking](https://brandhealth.com.au/brand-research-solutions/) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Market Research](https://brandhealth.com.au/brand-research-solutions/) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Competitor Analysis](https://brandhealth.com.au/brand-research-solutions/) **/ Resources** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Case Studies](https://info.brandhealth.com.au/blog) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Blog](https://info.brandhealth.com.au/blog) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Guides](https://info.brandhealth.com.au/blog) **/ Reach us** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Phone : 1800 716 752](tel:1800%20716%20752) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Email : hello@brandhealth.com.au](mailto:hello@brandhealth.com.au) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Address : 443 King Street West Melbourne, VIC](https://www.google.com/maps/place/Brand+Health/@-37.809798,144.952257,10z/data=!4m6!3m5!1s0x6ad65d3a15995439:0xbf29aec8db09d19d!8m2!3d-37.8097977!4d144.9522571!16s%2Fg%2F11rsq_dq6d?hl=en-US&entry=ttu&g_ep=EgoyMDI1MDMxOC4wIKXMDSoASAFQAw%3D%3D) **/ Follow us** - - ![health-wave-image](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/track.png) Smarter Brand Decisions .. ❝backed❞ by data Brand Health Australia Make Smarter Brand Decisions with Data-Driven Insights from "Brand Health" - Australia. {{ footer\_js() }} {{ js\_integration\_body\_end() }} / Subscribe ### The Brand Health briefing One email a month on brand growth, risk and competitive movement, written for senior marketers. 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