Stories by Brand Health

Illustration of three key research questions highlighted on a dashboard with a rising financial growth line and dollar symbol, representing metrics that predict brand growth better than revenue.

 • 20 Nov 2025

The 3 Research Questions That Predict Brand Growth Better Than Revenue

Revenue tells you what happened. These three questions tell you what's about to happen. Read More

predictive analytics marketing market research questions brand substitutability forward-looking metrics brand growth metrics revenue prediction early warning metrics leading indicators marketing customer advocacy measurement competitive moat analysis
Horses finishing Melbourne Cup race at Flemington Racecourse, illustrating brand stamina and competitive strategy for Australian marketers planning Q4 campaigns

 • 10 Nov 2025

Why Smart Brands Think Like Melbourne Cup Trainers All Year Long

Every November, Australia stops for three minutes. The race that stops a nation. But here's what most marketers miss while watching Read More

Market Segmentation Melbourne Cup marketing annual brand research brand health study strategic brand measurement comprehensive brand audit brand positioning studies consumer insights Australia MaxDiff analysis marketing brand stamina marketing strategy Australia brand measurement annual vs continuous tracking brand research ROI brand asset performance brand health measurement framework marketing effectiveness research
Black Friday text in bold glitch-style typography on a dark background, representing digital marketing intensity and retail sales season strategy.

 • 3 Nov 2025

Most Brands Lose Money on Black Friday. Here's How to Win

Every brand manager knows the feeling. It's early November, and the pressure's mounting. Your competitors are teasing their Black Read More

Black Friday strategy Black Friday Australia retail discounting strategy brand equity management pricing strategy promotional strategy distinctive brand assets Black Friday decision framework how to avoid panic discounting brand equity vs sales volume mental availability marketing category entry points when to discount vs hold price Ehrenberg-Bass Institute principles
Five diverse hands raised together holding a bright sign that reads ‘Gen Z’, symbolising youth empowerment, collaboration, and the next generation’s influence in marketing and social change.

 • 22 Oct 2025

What Gen Z Knows About Your Brand That You Don't

Picture this, your quarterly brand tracker just landed on your desk. The Gen Z numbers look terrible. Low retention rates, minimal Read More

Brand Loyalty Metrics Gen Z Brand Loyalty Metrics Values-Based Consumer Engagement Modern Brand Tracking Frameworks
Business professionals in motion through office lobby symbolizing the challenge of reaching niche B2B audiences for quantitative research

 • 15 Oct 2025

How to Actually Reach the B2B Audiences Everyone Says Are Impossible

You need to survey procurement specialists in the healthcare sector. Or perhaps fleet managers across regional Australia. Maybe it's Read More

B2B audience research niche B2B audiences hard-to-reach professionals quantitative B2B research low incidence research specialist audience surveys
Canva brand strategy case study: Australian startup success story and brand health tracking insights

 • 9 Oct 2025

How Canva Went From Perth Startup to Australia's Second Most Valuable Brand

Back in Perth, Melanie Perkins was watching university students wrestle with design software that seemed deliberately complicated. Read More

brand awareness metrics Brand Health Tracking Canva brand strategy Australian brand success freemium model strategy customer advocacy