Stories by Brand Health

 • 3 Feb 2025

How Boost Juice Went from Local Favourite to Global Powerhouse by Listening to Regional Insights

In 2000, Janine Allis opened a small juice bar in Adelaide, Australia, with a simple idea: offer healthy, delicious juices and Read More

 • 22 Jan 2025

Brand Architecture 101: Choosing the Right Strategy for Growth

Every marketer dreams of creating a brand experience that feels seamless, relevant, and scalable. Yet the glue that holds a company’s Read More

 • 15 Jan 2025

How Zoom Evolved from a B2B Powerhouse to a Household Staple

Few brands encapsulate the phrase “overnight success” quite like Zoom. Originally designed for businesses that craved a more reliable Read More

 • 8 Jan 2025

How Koala Used Smart Branding & Consumer Insights To Expand Beyond Mattresses

BRAND SNAPSHOT Founded: 2015 in Sydney Initial Claim to Fame: A “mattress in a box” delivered incredibly fast, often within 4 hours in Read More

 • 16 Dec 2024

Making the Most of a Quiet January - A Guide to Brand Planning During Downtime

For many businesses, January brings a welcome break from the busy Christmas period. While it might feel like a slower time, this Read More

 • 6 Dec 2024

How to Add Festive Flair to Your Brand Without Losing Authenticity

The holiday season is a golden opportunity for brands to connect with their audience, but it’s also a time when marketing can easily Read More