Stories by Brand Health

In the last five years, the idea of brand “purpose” has moved swiftly from marketing conferences to boardroom discussions. Today, Read More

The Cleverness Trap In the busy world of marketing, standing out often feels like priority number one. Creative agencies pitch edgy Read More

Not long ago, I found myself across the table from a very enthusiastic marketing director. She’d finally convinced her executive team Read More

Most of us in marketing are well-versed in the “big three” brand metrics - awareness, consideration, and usage. We often monitor these Read More

In a fiercely competitive market, even household names can lose their sparkle. That’s exactly what happened to Telstra in the late Read More

In 2000, Janine Allis opened a small juice bar in Adelaide, Australia, with a simple idea: offer healthy, delicious juices and Read More