Stories by Brand Health

When it comes to surveys, one of the first decisions you have to make is whether to ask open-ended or closed-ended questions. The Read More

The role of marketing has changed dramatically in the last decade. In the past, businesses would use marketing to attract customers Read More

Brand equity is an important concept for businesses to understand and measure. It essentially refers to the value of a brand, and can Read More

Market research is the process of gathering and analysing data about consumers and the market. It can be used to assess customer Read More

The importance of brand awareness cannot be understated. It can impact a consumer’s purchase decisions and if a consumer is aware of a Read More

If you’re like most business owners, you’re always looking for ways to improve customer loyalty and satisfaction. That’s where net Read More