Stories by Brand Health

 • 8 Nov 2023

The Evolution of Brand Research Over the Years

Welcome to an exploration of the dynamic and ever-evolving field of brand research. Over the years, the tools and methodologies at our Read More

 • 31 Oct 2023

Mastering Brand Positioning: A Step-By-Step Guide

In today’s highly competitive and saturated market, achieving a strong brand presence is more crucial than ever. One fundamental Read More

 • 5 Jul 2023

Elevating Client Outcomes: How Brand Research and Tracking Can Supercharge Your Marketing Services

In an increasingly competitive marketplace, delivering standout results for clients has never been more critical for marketing Read More

 • 4 Jan 2023

What are Brand Attributes and How to Identify Yours?

What are the qualities that make your business unique? What makes you stand out from the competition? These are questions that you Read More

 • 22 Nov 2022

Sample Size Calculation: Simple Trick to Calculate the Perfect Sample Size

When it comes to market research surveys, one of the most important decisions you’ll make is determining the right sample size. This Read More

 • 3 Nov 2022

How Brand Awareness Affects Buying Decisions

Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer Read More