Stories by Brand Health

In the world of brand tracking, few metrics have achieved the widespread popularity of the Net Promoter Score (NPS). Developed nearly Read More

Marketing leaders face a complex and ever-evolving landscape. The pressure to understand your brand’s market position, navigate Read More

In the world of brand management, two critical metrics often come under the spotlight: brand awareness and brand consideration. Both Read More

Introduction In the dynamic world of brand management, understanding how your brand is perceived and how it performs in the market is Read More

As 2025 approaches, the world of brand tracking is set for exciting advancements. For brands aiming to maintain a competitive edge, Read More

In an era where market dynamics shift rapidly, the agility to monitor and adapt to consumer trends is a critical asset for any Read More