Stories by Brand Health

The importance of brand awareness cannot be understated. It can impact a consumer’s purchase decisions and if a consumer is aware of a Read More

If you’re like most business owners, you’re always looking for ways to improve customer loyalty and satisfaction. That’s where net Read More

If you’re looking for a market research company in Australia, you’ve come to the right place. In this article, we will discuss the top Read More

All brands try to be different from one another and create an identity that allows them to stand out from the pack. Whilst standing Read More

Brand awareness is a key indicator of the health of a brand and on-going measurement can help determine the effectiveness of marketing Read More

Brand tracking is the method used to tap into the thoughts, feelings, wants, needs and perceptions of consumers in your target market Read More