Stories by Brand Health

When it comes to market research surveys, one of the most important decisions you’ll make is determining the right sample size. This Read More

Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer Read More

When it comes to surveys, one of the first decisions you have to make is whether to ask open-ended or closed-ended questions. The Read More

The role of marketing has changed dramatically in the last decade. In the past, businesses would use marketing to attract customers Read More

Brand equity is an important concept for businesses to understand and measure. It essentially refers to the value of a brand, and can Read More

Market research is the process of gathering and analysing data about consumers and the market. It can be used to assess customer Read More