Stories by Brand Health

Deciding when and how to refresh a brand identity is a critical decision for marketers and executives alike. Iconic brands like Read More

In the bustling corridors of Nintendo’s Kyoto headquarters, anticipation hums quietly through each meeting room and workspace. The Read More

Choosing the right market research agency makes all the difference between smart brand decisions and expensive mistakes. Research Read More

In early April 2025, President Donald Trump announced significant tariffs impacting imports from several countries, including Read More

For generations, Darrell Lea held a sweet place in the hearts of Australians. From iconic liquorice to classic chocolate treats, the Read More

In the last five years, the idea of brand “purpose” has moved swiftly from marketing conferences to boardroom discussions. Today, Read More