Stories by Brand Health

The Domino’s Crisis: Identifying the Problem In the late 2000s, Domino’s Pizza found itself facing a very public crisis. Customers Read More

Accurate brand research doesn’t just happen by chance, it begins with targeting the right audience. In today’s highly competitive Read More

In a fast-paced market, keeping up with customer expectations can feel like a moving target. Shifts in consumer preferences, Read More

In today’s fiercely competitive market, relying on a one-size-fits-all approach rarely leads to success. This is especially true when Read More

In the world of brand tracking, few metrics have achieved the widespread popularity of the Net Promoter Score (NPS). Developed nearly Read More

Marketing leaders face a complex and ever-evolving landscape. The pressure to understand your brand’s market position, navigate Read More