Stories by Brand Health

The Cleverness Trap In the busy world of marketing, standing out often feels like priority number one. Creative agencies pitch edgy Read More

Not long ago, I found myself across the table from a very enthusiastic marketing director. She’d finally convinced her executive team Read More

Most of us in marketing are well-versed in the “big three” brand metrics - awareness, consideration, and usage. We often monitor these Read More

In a fiercely competitive market, even household names can lose their sparkle. That’s exactly what happened to Telstra in the late Read More

In 2000, Janine Allis opened a small juice bar in Adelaide, Australia, with a simple idea: offer healthy, delicious juices and Read More

Every marketer dreams of creating a brand experience that feels seamless, relevant, and scalable. Yet the glue that holds a company’s Read More