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What are the qualities that make your business unique? What makes you stand out from the competition? These are questions that you Read More
• 22 Nov 2022
When it comes to market research surveys, one of the most important decisions you’ll make is determining the right sample size. This Read More
• 3 Nov 2022
Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer Read More
• 16 Aug 2022
When it comes to surveys, one of the first decisions you have to make is whether to ask open-ended or closed-ended questions. The Read More
• 29 Jul 2022
The role of marketing has changed dramatically in the last decade. In the past, businesses would use marketing to attract customers Read More
• 6 Jul 2022
Brand equity is an important concept for businesses to understand and measure. It essentially refers to the value of a brand, and can Read More
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