--- title: Blog - Brand Health | Brand Health (4) description: "#1 Brand Tracking agency in Australia (4)" --- **[![logo](https://info.brandhealth.com.au/hubfs/Imported%20images/Layer_1%20(1).png%3Fwidth=390%26height=50%26name=Layer_1%20(1).png)](https://brandhealth.com.au/)** - [Solutions](https://brandhealth.com.au/brand-research-solutions/) - [Pricing](https://brandhealth.com.au/brand-research-pricing/) - [Resources](https://info.brandhealth.com.au/) - [Contact](https://brandhealth.com.au/contact-brand-research-experts/) - [Login](https://app.brandhealth.com.au/user/login/) ![arrow-right](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/arrow-curve-right.svg) [Book A Free Consultation](https://brandhealth.com.au/free-consultation/) # Stories by Brand Health [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 1 Dec 2025 #### [Black Friday's Dirty Secret: Fines, Regret and the Race to the Bottom](https://info.brandhealth.com.au/blog/black-fridays-dirty-secret-fines-regret-and-the-race-to-the-bottom) $6.8 billion. That's what Australians spent over the Black Friday weekend, according to the Australian Retailers Association and Roy [Read More](https://info.brandhealth.com.au/blog/black-fridays-dirty-secret-fines-regret-and-the-race-to-the-bottom) [brand research](https://info.brandhealth.com.au/blog/tag/brand-research) [brand equity](https://info.brandhealth.com.au/blog/tag/brand-equity) [Black Friday Australia](https://info.brandhealth.com.au/blog/tag/black-friday-australia) [pricing strategy](https://info.brandhealth.com.au/blog/tag/pricing-strategy) [discount strategy](https://info.brandhealth.com.au/blog/tag/discount-strategy) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 26 Nov 2025 #### [Why We Fired Our Always-On Tracker and Went Back to Annual Research](https://info.brandhealth.com.au/blog/why-we-fired-our-always-on-tracker-and-went-back-to-annual-research) In January 2023, a major Australian retailer made a decision that would cost them 18 months of strategic clarity and nearly destroy [Read More](https://info.brandhealth.com.au/blog/why-we-fired-our-always-on-tracker-and-went-back-to-annual-research) [Brand Health Measurement](https://info.brandhealth.com.au/blog/tag/brand-health-measurement) [Brand Tracking ROI](https://info.brandhealth.com.au/blog/tag/brand-tracking-roi) [annual brand research](https://info.brandhealth.com.au/blog/tag/annual-brand-research) [annual vs continuous tracking](https://info.brandhealth.com.au/blog/tag/annual-vs-continuous-tracking) [market research quality](https://info.brandhealth.com.au/blog/tag/market-research-quality) [brand tracking costs](https://info.brandhealth.com.au/blog/tag/brand-tracking-costs) [continuous brand tracking](https://info.brandhealth.com.au/blog/tag/continuous-brand-tracking) [always-on tracking problems](https://info.brandhealth.com.au/blog/tag/always-on-tracking-problems) [marketing budget waste](https://info.brandhealth.com.au/blog/tag/marketing-budget-waste) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 20 Nov 2025 #### [The 3 Research Questions That Predict Brand Growth Better Than Revenue](https://info.brandhealth.com.au/blog/the-3-research-questions-that-predict-brand-growth-better-than-revenue) Revenue tells you what happened. These three questions tell you what's about to happen. [Read More](https://info.brandhealth.com.au/blog/the-3-research-questions-that-predict-brand-growth-better-than-revenue) [predictive analytics marketing](https://info.brandhealth.com.au/blog/tag/predictive-analytics-marketing) [market research questions](https://info.brandhealth.com.au/blog/tag/market-research-questions) [brand substitutability](https://info.brandhealth.com.au/blog/tag/brand-substitutability) [forward-looking metrics](https://info.brandhealth.com.au/blog/tag/forward-looking-metrics) [brand growth metrics](https://info.brandhealth.com.au/blog/tag/brand-growth-metrics) [revenue prediction](https://info.brandhealth.com.au/blog/tag/revenue-prediction) [early warning metrics](https://info.brandhealth.com.au/blog/tag/early-warning-metrics) [leading indicators marketing](https://info.brandhealth.com.au/blog/tag/leading-indicators-marketing) [customer advocacy measurement](https://info.brandhealth.com.au/blog/tag/customer-advocacy-measurement) [competitive moat analysis](https://info.brandhealth.com.au/blog/tag/competitive-moat-analysis) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 10 Nov 2025 #### [Why Smart Brands Think Like Melbourne Cup Trainers All Year Long](https://info.brandhealth.com.au/blog/brand-stamina-melbourne-cup-marketing-strategy) Every November, Australia stops for three minutes. The race that stops a nation. But here's what most marketers miss while watching [Read More](https://info.brandhealth.com.au/blog/brand-stamina-melbourne-cup-marketing-strategy) [Market Segmentation](https://info.brandhealth.com.au/blog/tag/market-segmentation) [Melbourne Cup marketing](https://info.brandhealth.com.au/blog/tag/melbourne-cup-marketing) [annual brand research](https://info.brandhealth.com.au/blog/tag/annual-brand-research) [brand health study](https://info.brandhealth.com.au/blog/tag/brand-health-study) [strategic brand measurement](https://info.brandhealth.com.au/blog/tag/strategic-brand-measurement) [comprehensive brand audit](https://info.brandhealth.com.au/blog/tag/comprehensive-brand-audit) [brand positioning studies](https://info.brandhealth.com.au/blog/tag/brand-positioning-studies) [consumer insights Australia](https://info.brandhealth.com.au/blog/tag/consumer-insights-australia) [MaxDiff analysis marketing](https://info.brandhealth.com.au/blog/tag/maxdiff-analysis-marketing) [brand stamina](https://info.brandhealth.com.au/blog/tag/brand-stamina) [marketing strategy Australia](https://info.brandhealth.com.au/blog/tag/marketing-strategy-australia) [brand measurement](https://info.brandhealth.com.au/blog/tag/brand-measurement) [annual vs continuous tracking](https://info.brandhealth.com.au/blog/tag/annual-vs-continuous-tracking) [brand research ROI](https://info.brandhealth.com.au/blog/tag/brand-research-roi) [brand asset performance](https://info.brandhealth.com.au/blog/tag/brand-asset-performance) [brand health measurement framework](https://info.brandhealth.com.au/blog/tag/brand-health-measurement-framework) [marketing effectiveness research](https://info.brandhealth.com.au/blog/tag/marketing-effectiveness-research) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 3 Nov 2025 #### [Most Brands Lose Money on Black Friday. Here's How to Win](https://info.brandhealth.com.au/blog/most-brands-lose-money-on-black-friday.-heres-how-to-win) Every brand manager knows the feeling. It's early November, and the pressure's mounting. Your competitors are teasing their Black [Read More](https://info.brandhealth.com.au/blog/most-brands-lose-money-on-black-friday.-heres-how-to-win) [Black Friday strategy](https://info.brandhealth.com.au/blog/tag/black-friday-strategy) [Black Friday Australia](https://info.brandhealth.com.au/blog/tag/black-friday-australia) [retail discounting strategy](https://info.brandhealth.com.au/blog/tag/retail-discounting-strategy) [brand equity management](https://info.brandhealth.com.au/blog/tag/brand-equity-management) [pricing strategy](https://info.brandhealth.com.au/blog/tag/pricing-strategy) [promotional strategy](https://info.brandhealth.com.au/blog/tag/promotional-strategy) [distinctive brand assets](https://info.brandhealth.com.au/blog/tag/distinctive-brand-assets) [Black Friday decision framework](https://info.brandhealth.com.au/blog/tag/black-friday-decision-framework) [how to avoid panic discounting](https://info.brandhealth.com.au/blog/tag/how-to-avoid-panic-discounting) [brand equity vs sales volume](https://info.brandhealth.com.au/blog/tag/brand-equity-vs-sales-volume) [mental availability marketing](https://info.brandhealth.com.au/blog/tag/mental-availability-marketing) [category entry points](https://info.brandhealth.com.au/blog/tag/category-entry-points) [when to discount vs hold price](https://info.brandhealth.com.au/blog/tag/when-to-discount-vs-hold-price) [Ehrenberg-Bass Institute principles](https://info.brandhealth.com.au/blog/tag/ehrenberg-bass-institute-principles) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 22 Oct 2025 #### [What Gen Z Knows About Your Brand That You Don't](https://info.brandhealth.com.au/blog/what-gen-z-knows-about-your-brand-that-you-dont) Picture this, your quarterly brand tracker just landed on your desk. The Gen Z numbers look terrible. Low retention rates, minimal [Read More](https://info.brandhealth.com.au/blog/what-gen-z-knows-about-your-brand-that-you-dont) [Brand Loyalty Metrics](https://info.brandhealth.com.au/blog/tag/brand-loyalty-metrics) [Gen Z Brand Loyalty Metrics](https://info.brandhealth.com.au/blog/tag/gen-z-brand-loyalty-metrics) [Values-Based Consumer Engagement](https://info.brandhealth.com.au/blog/tag/values-based-consumer-engagement) [Modern Brand Tracking Frameworks](https://info.brandhealth.com.au/blog/tag/modern-brand-tracking-frameworks) [Previous](https://info.brandhealth.com.au/blog/author/brand-health/page/3) [All posts](https://info.brandhealth.com.au/blog/all) [Next](https://info.brandhealth.com.au/blog/author/brand-health/page/5) **[![logo](https://info.brandhealth.com.au/hubfs/Brand-health-white-logo.png)](https://brandhealth.com.au/)** **/ about** - ![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Expert-led brand research and tracking solutions that deliver actionable insights and measurable results for marketing leaders. **/ Solutions** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Brand Tracking](https://brandhealth.com.au/brand-research-solutions/) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Market Research](https://brandhealth.com.au/brand-research-solutions/) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Competitor Analysis](https://brandhealth.com.au/brand-research-solutions/) **/ Resources** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Case Studies](https://info.brandhealth.com.au/blog) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Blog](https://info.brandhealth.com.au/blog) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Guides](https://info.brandhealth.com.au/blog) **/ Reach us** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Phone : 1800 716 752](tel:1800%20716%20752) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Email : hello@brandhealth.com.au](mailto:hello@brandhealth.com.au) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Address : 443 King Street West Melbourne, VIC](https://www.google.com/maps/place/Brand+Health/@-37.809798,144.952257,10z/data=!4m6!3m5!1s0x6ad65d3a15995439:0xbf29aec8db09d19d!8m2!3d-37.8097977!4d144.9522571!16s%2Fg%2F11rsq_dq6d?hl=en-US&entry=ttu&g_ep=EgoyMDI1MDMxOC4wIKXMDSoASAFQAw%3D%3D) **/ Follow us** - - ![health-wave-image](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/track.png) Smarter Brand Decisions .. ❝backed❞ by data Brand Health Australia Make Smarter Brand Decisions with Data-Driven Insights from "Brand Health" - Australia. {{ footer\_js() }} {{ js\_integration\_body\_end() }} / Subscribe ### The Brand Health briefing One email a month on brand growth, risk and competitive movement, written for senior marketers. 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