--- title: Blog - Brand Health | Consumer Insights (2) description: "Consumer Insights | #1 Brand Tracking agency in Australia (2)" --- **[![logo](https://info.brandhealth.com.au/hubfs/Imported%20images/Layer_1%20(1).png%3Fwidth=390%26height=50%26name=Layer_1%20(1).png)](https://brandhealth.com.au/)** - [Solutions](https://brandhealth.com.au/brand-research-solutions/) - [Pricing](https://brandhealth.com.au/brand-research-pricing/) - [Resources](https://info.brandhealth.com.au/) - [Contact](https://brandhealth.com.au/contact-brand-research-experts/) - [Login](https://app.brandhealth.com.au/user/login/) ![arrow-right](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/arrow-curve-right.svg) [Book A Free Consultation](https://brandhealth.com.au/free-consultation/) # Consumer Insights (2) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 27 Jun 2025 #### [Brand Refresh: How to Test New Logos, Packaging Designs, and Messaging Effectiveness](https://info.brandhealth.com.au/blog/brand-refresh-how-to-test-new-logos-packaging-designs-and-messaging-effectiveness) Senior marketing executives know that a brand refresh – updating elements like the logo, packaging, and messaging – can reinvigorate a [Read More](https://info.brandhealth.com.au/blog/brand-refresh-how-to-test-new-logos-packaging-designs-and-messaging-effectiveness) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [Consumer Insights](https://info.brandhealth.com.au/blog/tag/consumer-insights) [Brand Refresh](https://info.brandhealth.com.au/blog/tag/brand-refresh) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 11 Jun 2025 #### [Beyond Reason: The Strategic Power of Emotional Connection in Branding](https://info.brandhealth.com.au/blog/beyond-reason-the-strategic-power-of-emotional-connection-in-branding) On a rainy Melbourne morning, two cafés open their doors on Collins Street. Both serve a flawless flat white for the same price. Yet [Read More](https://info.brandhealth.com.au/blog/beyond-reason-the-strategic-power-of-emotional-connection-in-branding) [brand loyalty](https://info.brandhealth.com.au/blog/tag/brand-loyalty) [Consumer Insights](https://info.brandhealth.com.au/blog/tag/consumer-insights) [Emotional Branding](https://info.brandhealth.com.au/blog/tag/emotional-branding) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 6 Jun 2025 #### [Turning Competitor Insights Into Brand Growth: Lessons From Australian Brands](https://info.brandhealth.com.au/blog/turning-competitor-insights-into-brand-growth-lessons-from-australian-brands) Thursday 8:00 AM, Sydney. The marketing team at a top Australian retailer huddles around the latest brand health dashboard. Eyes widen [Read More](https://info.brandhealth.com.au/blog/turning-competitor-insights-into-brand-growth-lessons-from-australian-brands) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [Consumer Insights](https://info.brandhealth.com.au/blog/tag/consumer-insights) [Competitor Analysis](https://info.brandhealth.com.au/blog/tag/competitor-analysis) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 30 May 2025 #### [Scaling Up Smart: How Guzman y Gomez Harnessed Local Brand Insights to Dominate Nationally](https://info.brandhealth.com.au/blog/scaling-up-smart-how-guzman-y-gomez-harnessed-local-brand-insights-to-dominate-nationally) Australia’s vibrant and fiercely competitive food industry requires more than great taste, it demands brands deeply understand and [Read More](https://info.brandhealth.com.au/blog/scaling-up-smart-how-guzman-y-gomez-harnessed-local-brand-insights-to-dominate-nationally) [Consumer Insights](https://info.brandhealth.com.au/blog/tag/consumer-insights) [Brand Strategy](https://info.brandhealth.com.au/blog/tag/brand-strategy) [Marketing Innovation](https://info.brandhealth.com.au/blog/tag/marketing-innovation) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 1 Apr 2025 #### [Sweet Comeback: How Consumer Insights Helped Darrell Lea Rediscover Its Magic](https://info.brandhealth.com.au/blog/sweet-comeback-how-consumer-insights-helped-darrell-lea-rediscover-its-magic) For generations, Darrell Lea held a sweet place in the hearts of Australians. From iconic liquorice to classic chocolate treats, the [Read More](https://info.brandhealth.com.au/blog/sweet-comeback-how-consumer-insights-helped-darrell-lea-rediscover-its-magic) [Consumer Insights](https://info.brandhealth.com.au/blog/tag/consumer-insights) [Brand Revival](https://info.brandhealth.com.au/blog/tag/brand-revival) [Darrell Lea](https://info.brandhealth.com.au/blog/tag/darrell-lea) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 15 Jan 2025 #### [How Zoom Evolved from a B2B Powerhouse to a Household Staple](https://info.brandhealth.com.au/blog/how-zoom-evolved-from-a-b2b-powerhouse-to-a-household-staple) Few brands encapsulate the phrase “overnight success” quite like Zoom. Originally designed for businesses that craved a more reliable [Read More](https://info.brandhealth.com.au/blog/how-zoom-evolved-from-a-b2b-powerhouse-to-a-household-staple) [marketing strategy](https://info.brandhealth.com.au/blog/tag/marketing-strategy) [Consumer Insights](https://info.brandhealth.com.au/blog/tag/consumer-insights) [Brand Evolution](https://info.brandhealth.com.au/blog/tag/brand-evolution) [Previous](https://info.brandhealth.com.au/blog/tag/consumer-insights/page/1) [All posts](https://info.brandhealth.com.au/blog/all) [Next](https://info.brandhealth.com.au/blog/tag/consumer-insights/page/3) **[![logo](https://info.brandhealth.com.au/hubfs/Brand-health-white-logo.png)](https://brandhealth.com.au/)** **/ about** - ![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Expert-led brand research and tracking solutions that deliver actionable insights and measurable results for marketing leaders. **/ Solutions** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Brand Tracking](https://brandhealth.com.au/brand-research-solutions/) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Market Research](https://brandhealth.com.au/brand-research-solutions/) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Competitor Analysis](https://brandhealth.com.au/brand-research-solutions/) **/ Resources** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Case Studies](https://info.brandhealth.com.au/blog) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Blog](https://info.brandhealth.com.au/blog) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Guides](https://info.brandhealth.com.au/blog) **/ Reach us** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Phone : 1800 716 752](tel:1800%20716%20752) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Email : hello@brandhealth.com.au](mailto:hello@brandhealth.com.au) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Address : 443 King Street West Melbourne, VIC](https://www.google.com/maps/place/Brand+Health/@-37.809798,144.952257,10z/data=!4m6!3m5!1s0x6ad65d3a15995439:0xbf29aec8db09d19d!8m2!3d-37.8097977!4d144.9522571!16s%2Fg%2F11rsq_dq6d?hl=en-US&entry=ttu&g_ep=EgoyMDI1MDMxOC4wIKXMDSoASAFQAw%3D%3D) **/ Follow us** - - ![health-wave-image](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/track.png) Smarter Brand Decisions .. ❝backed❞ by data Brand Health Australia Make Smarter Brand Decisions with Data-Driven Insights from "Brand Health" - Australia. {{ footer\_js() }} {{ js\_integration\_body\_end() }} / Subscribe ### The Brand Health briefing One email a month on brand growth, risk and competitive movement, written for senior marketers. 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