Stories by Brand Health

The boardroom was tense. The CMO of a traditional financial services company stared at the quarterly brand tracking report, watching Read More

In today's interconnected marketplace, understanding how your brand resonates across different cultures isn't just valuable, it's Read More

Imagine choosing between two brands of the same product – one has the fanciest features, while the other simply feels right. Read More

Many marketers instinctively believe that more frequent brand tracking – even continuous or monthly – is always better. The logic Read More

Marketers know the frustration of relying on generic brand tracking metrics that don’t quite hit the mark. Every industry has its own Read More

A marketing funnel is a strategic model that maps out the stages a customer goes through on the journey from first learning about a Read More