Brand Strategy

Photograph of a shopper's hand reaching for an amber jar labelled with a gold kangaroo and the words 'Made in Australia', priced at $24.99 beside a similar product, suggesting the price a credible country-of-origin signal can command at the point of choice.

 • 5 Jun 2026

Provenance Premium: Pricing Country-of-Origin Trust

Where a product comes from can earn a brand consideration and price it would not otherwise command. Most trackers record the sentiment Read More

brand health metrics Consumer Insights Marketing ROI Brand Strategy Brand Health Measurement strategic brand measurement Defensive Visibility Willingness to Pay Pricing Power Provenance Premium Brand Trust Country of Origin Elasticity Signals
Photograph of a branding iron searing the word 'Name' in glowing molten letters into dark leather, with orange dollar signs rising in the smoke above it, suggesting a brand name carries real, measurable commercial value of its own.

 • 29 May 2026

Brand Name Equity: What Zip Paid to Keep a Word

When a brand name is a load-bearing commercial asset, the cost of losing it can exceed the cost of buying it back. Zip just proved the Read More

brand health metrics brand equity Consumer Insights Marketing ROI Brand Strategy Brand Health Measurement strategic brand measurement Defensive Visibility Trust Penalty Switching Window
Guzman Y Gomez

 • 30 May 2025

Scaling Up Smart: How Guzman y Gomez Harnessed Local Brand Insights to Dominate Nationally

Australia’s vibrant and fiercely competitive food industry requires more than great taste, it demands brands deeply understand and Read More

Consumer Insights Brand Strategy Marketing Innovation
Brand Anatomy

 • 27 May 2025

The Anatomy of a Brand Refresh: When and How to Reinvent Your Brand Identity

Deciding when and how to refresh a brand identity is a critical decision for marketers and executives alike. Iconic brands like Read More

Brand Strategy Brand Refresh Marketing Insights
Ready Player Two: Inside Nintendo's Strategic Playbook for the Switch 2 Launch

 • 22 May 2025

Ready Player Two: Inside Nintendo's Strategic Playbook for the Switch 2 Launch

In the bustling corridors of Nintendo’s Kyoto headquarters, anticipation hums quietly through each meeting room and workspace. The Read More

Brand Strategy Nintendo Switch 2 Marketing Innovation
Choosing A Market Research Agency

 • 19 May 2025

Market Research Agency: The Ultimate Guide to Choosing & Working with Research Partners in 2025

Choosing the right market research agency makes all the difference between smart brand decisions and expensive mistakes. Research Read More

brand tracking market research agencies Brand Strategy